E-commerce retailer concerns about personalization in UK and France 2018
One fifth of e-commerce and multichannel retailers in the UK and France saw the EU General Data Protection Regulation (GDPR) as the greatest concern in the future of personalization. Personalization in e-commerce retail was also a technology that retailers were worried they would not understand or keep up with. The changing trends in personalization were also another concern among 18 percent of UK and French retailers.