During a 2018 survey, 77 percent of responding grocery shoppers from Mexico stated they learned about new product launches in the supermarket. Further communication channels mentioned by the shoppers interviewed included TV commercials, social media and supermarket online sites, with between 22 and 36 percent of respondents stating that they learned about new product launches through these means. According to the survey, brand online sites were the least used communication channel, with only 17 percent of the respondents getting informed through these sites.
Communication channels used by grocery shoppers to get informed about new product launches in Mexico in 2018
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Panorama Directo. (March 5, 2018). Communication channels used by grocery shoppers to get informed about new product launches in Mexico in 2018 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1023945/communication-product-launches-mexico/
Panorama Directo. "Communication channels used by grocery shoppers to get informed about new product launches in Mexico in 2018." Chart. March 5, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1023945/communication-product-launches-mexico/
Panorama Directo. (2018). Communication channels used by grocery shoppers to get informed about new product launches in Mexico in 2018. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1023945/communication-product-launches-mexico/
Panorama Directo. "Communication Channels Used by Grocery Shoppers to Get Informed about New Product Launches in Mexico in 2018." Statista, Statista Inc., 5 Mar 2018, https://www.statista.com/statistics/1023945/communication-product-launches-mexico/
Panorama Directo, Communication channels used by grocery shoppers to get informed about new product launches in Mexico in 2018 Statista, https://www.statista.com/statistics/1023945/communication-product-launches-mexico/ (last visited December 22, 2024)
Communication channels used by grocery shoppers to get informed about new product launches in Mexico in 2018 [Graph], Panorama Directo, March 5, 2018. [Online]. Available: https://www.statista.com/statistics/1023945/communication-product-launches-mexico/
