Retail technology: retailer investment areas in Europe in 2018

Published by
Tugba Sabanoglu,
Jul 18, 2019
In the UK and France, building own mobile apps was the number one area that retailers invested in the last 12 months at 68 percent. Retail technologies such as geofencing, Virtual Reality (VR) and Artificial Intelligence (AR) were also up and coming for 43, 37 and 27 percent of UK and French retailers respectively.

Retail technology investments in the UK and France in the last 12 months in 2018*

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Sources

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Release date

September 2018

Region

France, United Kingdom

Survey time period

2018

Number of respondents

200 respondents

Special properties

Senior executives at major UK and French retailers

Method of interview

Telephone interview

Supplementary notes

* This question was phrased by the source as follows: "Into which of the following areas have you invested in the last 12 months?"

The source added the following information: "The research prioritised large multichannel retailers from a wide variety of verticals, including: fashion, luxury, sports, homeware, DIY and consumer electronics."

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