In 2018, only one in four Italians aged between 16 and 74 years had shopped online in the last three months. Despite representing a significant increase when compared to 2008 (when only seven percent of the population shopped online), this figure was still rather low compared to the average in the Euro-28 area, which amounted to 50 percent in 2018.
Share of population shopping online in the last three months in Italy in 2008 and 2018
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BNP Paribas. (February 8, 2019). Share of population shopping online in the last three months in Italy in 2008 and 2018 [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1023828/share-of-population-shopping-online-in-the-last-three-months-in-italy/
BNP Paribas. "Share of population shopping online in the last three months in Italy in 2008 and 2018." Chart. February 8, 2019. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1023828/share-of-population-shopping-online-in-the-last-three-months-in-italy/
BNP Paribas. (2019). Share of population shopping online in the last three months in Italy in 2008 and 2018. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1023828/share-of-population-shopping-online-in-the-last-three-months-in-italy/
BNP Paribas. "Share of Population Shopping Online in The Last Three Months in Italy in 2008 and 2018." Statista, Statista Inc., 8 Feb 2019, https://www.statista.com/statistics/1023828/share-of-population-shopping-online-in-the-last-three-months-in-italy/
BNP Paribas, Share of population shopping online in the last three months in Italy in 2008 and 2018 Statista, https://www.statista.com/statistics/1023828/share-of-population-shopping-online-in-the-last-three-months-in-italy/ (last visited December 26, 2024)
Share of population shopping online in the last three months in Italy in 2008 and 2018 [Graph], BNP Paribas, February 8, 2019. [Online]. Available: https://www.statista.com/statistics/1023828/share-of-population-shopping-online-in-the-last-three-months-in-italy/
