This graph shows the result of a survey about the most effective media for DTS (Drive-to-Store) advertising in Italy in 2018. According to data, mobile devices were considered to be the most successful media, pointed out by 62 percent of respondents, followed by social media with 60 percent. By contrast, only ten percent of interviewees believed that drive-to-store advertising on radio was effective.
Opinion on most effective media for DTS (Drive-to-Store) advertising in Italy in 2018
The source adds the following information: "For the further segmentation in this study, IHS Markit commissioned 400 interviews with retail businesses of varying sizes to understand their usage and awareness of drive-to-store advertising. This was supported by further research with agency contacts and applying detailed IHS Markit retail industry economic data to create a forecast model for drive-to-store advertising spend by industry by country for each retail segment."
* In the U.S., France, Canada, Belgium, Spain, UK, Italy and Singapore.
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S4M. (June 1, 2019). Opinion on most effective media for DTS (Drive-to-Store) advertising in Italy in 2018 [Graph]. In Statista. Retrieved November 20, 2024, from https://www.statista.com/statistics/1023363/most-effective-media-for-dts-advertising-in-italy/
S4M. "Opinion on most effective media for DTS (Drive-to-Store) advertising in Italy in 2018." Chart. June 1, 2019. Statista. Accessed November 20, 2024. https://www.statista.com/statistics/1023363/most-effective-media-for-dts-advertising-in-italy/
S4M. (2019). Opinion on most effective media for DTS (Drive-to-Store) advertising in Italy in 2018. Statista. Statista Inc.. Accessed: November 20, 2024. https://www.statista.com/statistics/1023363/most-effective-media-for-dts-advertising-in-italy/
S4M. "Opinion on Most Effective Media for Dts (Drive-to-store) Advertising in Italy in 2018." Statista, Statista Inc., 1 Jun 2019, https://www.statista.com/statistics/1023363/most-effective-media-for-dts-advertising-in-italy/
S4M, Opinion on most effective media for DTS (Drive-to-Store) advertising in Italy in 2018 Statista, https://www.statista.com/statistics/1023363/most-effective-media-for-dts-advertising-in-italy/ (last visited November 20, 2024)
Opinion on most effective media for DTS (Drive-to-Store) advertising in Italy in 2018 [Graph], S4M, June 1, 2019. [Online]. Available: https://www.statista.com/statistics/1023363/most-effective-media-for-dts-advertising-in-italy/
