This graph shows the result of a survey about the most preferred media for DTS (Drive-to-Store) advertising in Italy in 2018. According to data, social media ranked first (63 percent), representing the main media for the DTS advertising market, followed by mobile DTS advertising with 58 percent. On the other hand, only 13 percent of interviewees declared to prefer television for campaign of drive-to-store advertising.
Preferred media for DTS (Drive-to-Store) advertising in Italy in 2018
The source adds the following information: "For the further segmentation in this study, IHS Markit commissioned 400 interviews with retail businesses of varying sizes to understand their usage and awareness of drive-to-store advertising. This was supported by further research with agency contacts and applying detailed IHS Markit retail industry economic data to create a forecast model for drive-to-store advertising spend by industry by country for each retail segment."
* In the U.S., France, Canada, Belgium, Spain, UK, Italy and Singapore.
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S4M. (June 1, 2019). Preferred media for DTS (Drive-to-Store) advertising in Italy in 2018 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1023351/preferred-media-for-dts-advertising-in-italy/
S4M. "Preferred media for DTS (Drive-to-Store) advertising in Italy in 2018." Chart. June 1, 2019. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1023351/preferred-media-for-dts-advertising-in-italy/
S4M. (2019). Preferred media for DTS (Drive-to-Store) advertising in Italy in 2018. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1023351/preferred-media-for-dts-advertising-in-italy/
S4M. "Preferred Media for Dts (Drive-to-store) Advertising in Italy in 2018." Statista, Statista Inc., 1 Jun 2019, https://www.statista.com/statistics/1023351/preferred-media-for-dts-advertising-in-italy/
S4M, Preferred media for DTS (Drive-to-Store) advertising in Italy in 2018 Statista, https://www.statista.com/statistics/1023351/preferred-media-for-dts-advertising-in-italy/ (last visited December 30, 2024)
Preferred media for DTS (Drive-to-Store) advertising in Italy in 2018 [Graph], S4M, June 1, 2019. [Online]. Available: https://www.statista.com/statistics/1023351/preferred-media-for-dts-advertising-in-italy/
