The most common streaming service to subscribe among Norwegian respondents in 2022 was Netflix, which 55 percent of respondents subscribed to. The share of households subscribing to Netflix increased almost annually during the period, except from 2022. As more and more streaming services have entered the market recently, the Norwegian SVOD landscape has become crowded and competitive. Meanwhile, the share of people who do not subscribe to a platform has steadily declined since 2015.
Share of households subscribing to streaming services in Norway from 2015 to 2022
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Stiftelsen Elektronikkbransjen. (February 16, 2023). Share of households subscribing to streaming services in Norway from 2015 to 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1023062/share-of-households-subscribing-to-streaming-services-in-norway/
Stiftelsen Elektronikkbransjen. "Share of households subscribing to streaming services in Norway from 2015 to 2022." Chart. February 16, 2023. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1023062/share-of-households-subscribing-to-streaming-services-in-norway/
Stiftelsen Elektronikkbransjen. (2023). Share of households subscribing to streaming services in Norway from 2015 to 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1023062/share-of-households-subscribing-to-streaming-services-in-norway/
Stiftelsen Elektronikkbransjen. "Share of Households Subscribing to Streaming Services in Norway from 2015 to 2022." Statista, Statista Inc., 16 Feb 2023, https://www.statista.com/statistics/1023062/share-of-households-subscribing-to-streaming-services-in-norway/
Stiftelsen Elektronikkbransjen, Share of households subscribing to streaming services in Norway from 2015 to 2022 Statista, https://www.statista.com/statistics/1023062/share-of-households-subscribing-to-streaming-services-in-norway/ (last visited August 24, 2024)
Share of households subscribing to streaming services in Norway from 2015 to 2022 [Graph], Stiftelsen Elektronikkbransjen, February 16, 2023. [Online]. Available: https://www.statista.com/statistics/1023062/share-of-households-subscribing-to-streaming-services-in-norway/