Focusing on television advertising, gambling ad spending increased in Sweden in the past years. In particular, Bonnier Broadcasting more than doubled its gambling ads share of total delivered TRPs (Target Rating Points) in January 2019 compared to the preceding year. However, NENT Group's gambling ads share of TRPs amounted to 26 percent in January 2019.
Target Rating Points are the shares of a target audience that watches or sees a company's commercials and advertisements.
Gambling advertising share of total delivered gambling TRPs (Target Rating Points) in Sweden in 2018 and 2019, by channel house
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Mediavision (Sweden). (February 27, 2019). Gambling advertising share of total delivered gambling TRPs (Target Rating Points) in Sweden in 2018 and 2019, by channel house [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1022578/gambling-ads-share-of-total-delivered-trps-in-sweden-by-channel-house/
Mediavision (Sweden). "Gambling advertising share of total delivered gambling TRPs (Target Rating Points) in Sweden in 2018 and 2019, by channel house." Chart. February 27, 2019. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1022578/gambling-ads-share-of-total-delivered-trps-in-sweden-by-channel-house/
Mediavision (Sweden). (2019). Gambling advertising share of total delivered gambling TRPs (Target Rating Points) in Sweden in 2018 and 2019, by channel house. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1022578/gambling-ads-share-of-total-delivered-trps-in-sweden-by-channel-house/
Mediavision (Sweden). "Gambling Advertising Share of Total Delivered Gambling Trps (Target Rating Points) in Sweden in 2018 and 2019, by Channel House." Statista, Statista Inc., 27 Feb 2019, https://www.statista.com/statistics/1022578/gambling-ads-share-of-total-delivered-trps-in-sweden-by-channel-house/
Mediavision (Sweden), Gambling advertising share of total delivered gambling TRPs (Target Rating Points) in Sweden in 2018 and 2019, by channel house Statista, https://www.statista.com/statistics/1022578/gambling-ads-share-of-total-delivered-trps-in-sweden-by-channel-house/ (last visited December 03, 2024)
Gambling advertising share of total delivered gambling TRPs (Target Rating Points) in Sweden in 2018 and 2019, by channel house [Graph], Mediavision (Sweden), February 27, 2019. [Online]. Available: https://www.statista.com/statistics/1022578/gambling-ads-share-of-total-delivered-trps-in-sweden-by-channel-house/
