Car rental companies - U.S. market share 2017
This chart represents the market share of car rental companies in the United States in 2017. Enterprise is by far the largest car rental company in the U.S. at just under 44 percent of the total market. The majority of rental car companies can be grouped into three major conglomerates. First, there is Enterprise Holdings, which owns Enterprise, National, and Alamo, then there is the Hertz Group, comprising Hertz, Thrifty, and Dollar and, lastly, there is also the Avis-Budget Group. These three business groups have a combined market share of almost 94 percent.
