Portugal: Instagram users 2018-2024

Published by Beatriz Luz, Sep 24, 2024

As of August 2024, there were over 6.46 million Instagram users in Portugal, accounting for 64 percent of the population. Instagram saw a steady increase in users in Portugal throughout 2019 and 2020, however, user numbers declined sharply in May 2021. Overall, as of August and October 2023, audience numbers were higher than ever.

Instagram users in Portugal from September 2018 to August 2024 (in millions)

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Release date

September 2024

Region

Portugal

Survey time period

September 2018 to August 2024

Age group

13+

Supplementary notes

Values have been rounded.

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Overview

4

Benchmark

5

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8

Content reach

8

Influencers

5

Advertising & marketing

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