Portugal: Instagram users 2024, by age and gender

Published by Beatriz Luz, Dec 2, 2024

As of November 2024, there were over 6.46 million Instagram users in Portugal, accounting for 64 percent of the country's population. Overall, 55 percent of Instagram users in Portugal were women. Additionally, women and men between the ages of 25 and 34 made up the largest portions of Instagram's user base in the country.

Distribution of Instagram users in Portugal as of November 2024, by age group and gender

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Release date

December 2024

Region

Portugal

Survey time period

November 2024

Age group

13+

Special properties

Instagram users

Supplementary notes

*Less than 1,000 users.

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Overview

4

Benchmark

5

Users

8

Content reach

8

Influencers

5

Advertising & marketing

6

Further related statistics

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