Leading social media platforms for shopping Asia 2023, by country

Published by Statista Research Department, Oct 1, 2024
According to a survey conducted by Rakuten Insight in February 2023, 74 percent of respondents in Vietnam have purchased items on Facebook. Facebook was also the most used social commerce platform in Thailand, Taiwan, Malaysia, the Philippines, Singapore, and Hong Kong as of February 2023.

Leading social media platforms for shopping in Asia in 2023, by country

CharacteristicMost usedSecond most usedThird most usedFourth most usedFifth most used
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
- - - - - -
Showing entries 1 to 12 (12 entries in total)

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with

Rakuten Insight

Release date

March 2023

Region

Asia

Survey time period

February 9 to 28, 2023

Number of respondents

100,935 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original question: "Which of the following social media platforms have you purchased items from in the last 12 month? Choose all that applies"

Number of respondents:
China: 7,108;
Hong Kong: 2,813;
Indonesia: 11,824;
India: 26,345;
Japan: 476;
South Korea: 4,745;
Malaysia: 8,691;
the Philippines: 11,348;
Singapore: 4497;
Thailand: 11,095;
Taiwan: 9,112;
and Vietnam: 2,881.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Leading companies trust Statista:
paypal google adobe pg samsung telekom

Related reports: Available to download in PDF or PPTX format

All datain one format
All data
in one format
Social commerce in Southeast Asia
  • 31 page/s
  • English
  • pptx
  • Detailed references

Everything on "Social commerce in Southeast Asia" in one document: edited and divided into chapters, including detailed references.

Go to report
Further reports
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on " Social commerce in the Philippines "

Other statistics that may interest you Social commerce in the Philippines

Overview

4

Key indicators

5

Social media platforms

4

Social commerce advertising

6

Influencer marketing

5

Consumer behavior

4

Discover Statista

Need help with using Statista for your research? Tutorials and first steps

Further Content: You might find this interesting as well

Topics

Social commerce in Southeast AsiaE-commerce in IndiaE-commerce in the Asia-Pacific regionE-commerce in AustraliaShopping behavior in the Asia-Pacific region
Do you have any questions about our business solutions?

We provide you with detailed information about our Professional Account.

Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.