Italy: reasons for investing in DTS advertising 2018

Reasons for investing in DTS (Drive-to-Store) advertising in Italy in 2018

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Sources

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Release date

June 2019

Region

Italy

Survey time period

2018

Number of respondents

400*

Supplementary notes

The source adds the following information: "For the further segmentation in this study, IHS Markit commissioned 400 interviews with retail businesses of varying sizes to understand their usage and awareness of drive-to-store advertising. This was supported by further research with agency contacts and applying detailed IHS Markit retail industry economic data to create a forecast model for drive-to-store advertising spend by industry by country for each retail segment."

* In US, France, Canada, Belgium, Spain, UK, Italy and Singapore.

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Statistics on " Advertising in Europe "

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Overview

6

Digital overview

6

United Kingdom

5

Germany

5

France

5

Italy

5

Spain

5

Further related statistics

10
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