This statistic depicts the share of digital DTS (Drive-to-Store) out of advertising spend in the retail sector in Italy in 2018, by medium. According to data, the radio industry held the largest percentage (94 percent) of spending in digital DTS advertising, followed by press advertising with 90 percent. By contrast, the media category registering the lowest share of investments in digital DTS advertising was the Out-Of-Home (OOH) sector with 30 percent.
Digital DTS (Drive-to-Store) share of retail advertising spend in Italy in 2018, by medium
The source adds the following information: "For the further segmentation in this study, IHS Markit commissioned 400 interviews with retail businesses of varying sizes to understand their usage and awareness of drive-to-store advertising. This was supported by further research with agency contacts and applying detailed IHS Markit retail industry economic data to create a forecast model for drive-to-store advertising spend by industry by country for each retail segment."
* In the U.S., France, Canada, Belgium, Spain, UK, Italy and Singapore.
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S4M. (June 1, 2019). Digital DTS (Drive-to-Store) share of retail advertising spend in Italy in 2018, by medium [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1021538/dts-share-of-retail-advertising-spend-by-medium-in-italy/
S4M. "Digital DTS (Drive-to-Store) share of retail advertising spend in Italy in 2018, by medium." Chart. June 1, 2019. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1021538/dts-share-of-retail-advertising-spend-by-medium-in-italy/
S4M. (2019). Digital DTS (Drive-to-Store) share of retail advertising spend in Italy in 2018, by medium. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1021538/dts-share-of-retail-advertising-spend-by-medium-in-italy/
S4M. "Digital Dts (Drive-to-store) Share of Retail Advertising Spend in Italy in 2018, by Medium." Statista, Statista Inc., 1 Jun 2019, https://www.statista.com/statistics/1021538/dts-share-of-retail-advertising-spend-by-medium-in-italy/
S4M, Digital DTS (Drive-to-Store) share of retail advertising spend in Italy in 2018, by medium Statista, https://www.statista.com/statistics/1021538/dts-share-of-retail-advertising-spend-by-medium-in-italy/ (last visited December 21, 2024)
Digital DTS (Drive-to-Store) share of retail advertising spend in Italy in 2018, by medium [Graph], S4M, June 1, 2019. [Online]. Available: https://www.statista.com/statistics/1021538/dts-share-of-retail-advertising-spend-by-medium-in-italy/
