Italy: DTS share of retail advertising spend 2018, by medium
This statistic depicts the share of digital DTS (Drive-to-Store) out of advertising spend in the retail sector in Italy in 2018, by medium. According to data, the radio industry held the largest percentage (94 percent) of spending in digital DTS advertising, followed by press advertising with 90 percent. By contrast, the media category registering the lowest share of investments in digital DTS advertising was the Out-Of-Home (OOH) sector with 30 percent.
