Roku was the leading streaming TV platform in the United States in the first quarter of 2019. During the measured period, Roku media streamers and Roku-based smart TVS accounted for the lion's share of over 30 percent of all connected TV device sales in the U.S.
The rise of Roku
A Roku is a digital media player device that allows users to stream content from a number of original channels, cable networks, entertainment apps, and third-party providers like Netflix and Hulu. These devices deliver OTT (over-the-top) video content via the users’ internet connection – to great success: in the United States, Roku Inc. reported close to 30 million monthly active users in the first quarter of 2019 and an annual revenue of over 325 million U.S. dollars in 2018.
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Strategy Analytics. (June 26, 2019). Connected TV device shipment share in United States as of 1st quarter 2019, by platform [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1021332/united-states-connected-tv-devices-market-share/
Strategy Analytics. "Connected TV device shipment share in United States as of 1st quarter 2019, by platform." Chart. June 26, 2019. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1021332/united-states-connected-tv-devices-market-share/
Strategy Analytics. (2019). Connected TV device shipment share in United States as of 1st quarter 2019, by platform. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1021332/united-states-connected-tv-devices-market-share/
Strategy Analytics. "Connected Tv Device Shipment Share in United States as of 1st Quarter 2019, by Platform." Statista, Statista Inc., 26 Jun 2019, https://www.statista.com/statistics/1021332/united-states-connected-tv-devices-market-share/
Strategy Analytics, Connected TV device shipment share in United States as of 1st quarter 2019, by platform Statista, https://www.statista.com/statistics/1021332/united-states-connected-tv-devices-market-share/ (last visited August 25, 2024)
Connected TV device shipment share in United States as of 1st quarter 2019, by platform [Graph], Strategy Analytics, June 26, 2019. [Online]. Available: https://www.statista.com/statistics/1021332/united-states-connected-tv-devices-market-share/