Italy: DTS share of retail advertising spend 2018-2023

Published by
Michele Majidi,
Nov 9, 2024
This statistic depicts the share of digital DTS (Drive-to-Store) out of the retail advertising spend in Italy in 2018, with a forecast between 2019 and 2023. According to data, the share of digital DTS advertising is forecasted to grow over the period of consideration, reaching 73 percent of advertising spend by 2023.

Digital DTS (Drive-to-Store) share of retail advertising spend in Italy between 2018 and 2023

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Sources

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Release date

June 2019

Region

Italy

Survey time period

2018

Number of respondents

400*

Supplementary notes

The source adds the following information: "For the further segmentation in this study, IHS Markit commissioned 400 interviews with retail businesses of varying sizes to understand their usage and awareness of drive-to-store advertising. This was supported by further research with agency contacts and applying detailed IHS Markit retail industry economic data to create a forecast model for drive-to-store advertising spend by industry by country for each retail segment."

*In the U.S., France, Canada, Belgium, Spain, UK, Italy and Singapore.

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