The statistic presents the most used retail sales channels for buying books among underrepresented and well-represented consumers in Canada as of November 2018. The data shows that individuals who identify as being underrepresented in books tended to purchase their books online more than those who felt they were well-represented, with 49 percent of respondents from minority groups stating that they had bought a book online in the last month. More Canadians who felt they were well-represented had purchased books in physical retailers.
Most used retail sales channels for buying books among underrepresented and well-represented consumers in Canada as of November 2018
English speaking Canadians who had listened to at least one audiobook in the previous 12 months, and who had purchased a book in the last month
Method of interview
Online survey
Supplementary notes
Underrepresented individuals refers to those who are BIPOC (Black, Indigenous, and/or a person of color), LGBTQ+, disabled/differently abled or part of a religious minority.
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BookNet Canada. (May 3, 2019). Most used retail sales channels for buying books among underrepresented and well-represented consumers in Canada as of November 2018 [Graph]. In Statista. Retrieved December 19, 2024, from https://www.statista.com/statistics/1021290/minority-groups-book-buying-canada/
BookNet Canada. "Most used retail sales channels for buying books among underrepresented and well-represented consumers in Canada as of November 2018." Chart. May 3, 2019. Statista. Accessed December 19, 2024. https://www.statista.com/statistics/1021290/minority-groups-book-buying-canada/
BookNet Canada. (2019). Most used retail sales channels for buying books among underrepresented and well-represented consumers in Canada as of November 2018. Statista. Statista Inc.. Accessed: December 19, 2024. https://www.statista.com/statistics/1021290/minority-groups-book-buying-canada/
BookNet Canada. "Most Used Retail Sales Channels for Buying Books among Underrepresented and Well-represented Consumers in Canada as of November 2018." Statista, Statista Inc., 3 May 2019, https://www.statista.com/statistics/1021290/minority-groups-book-buying-canada/
BookNet Canada, Most used retail sales channels for buying books among underrepresented and well-represented consumers in Canada as of November 2018 Statista, https://www.statista.com/statistics/1021290/minority-groups-book-buying-canada/ (last visited December 19, 2024)
Most used retail sales channels for buying books among underrepresented and well-represented consumers in Canada as of November 2018 [Graph], BookNet Canada, May 3, 2019. [Online]. Available: https://www.statista.com/statistics/1021290/minority-groups-book-buying-canada/
