Underrepresented groups book buying channels in Canada 2018
The statistic presents the most used retail sales channels for buying books among underrepresented and well-represented consumers in Canada as of November 2018. The data shows that individuals who identify as being underrepresented in books tended to purchase their books online more than those who felt they were well-represented, with 49 percent of respondents from minority groups stating that they had bought a book online in the last month. More Canadians who felt they were well-represented had purchased books in physical retailers.
