This statistic depicts the usage of Fulfillment by Amazon (FBA) among top sellers across the Amazon marketplace as of December 2018, sorted by country. During the most recently reported period, 73 percent of Amazon.com sellers in the U.S. were found to utilize FBA. In Australia, FBA was only launched at the end of February 2018 and already had a 33 percent adoption rate among top marketplace sellers at the end of the year.
Fulfillment by Amazon (FBA) usage among top marketplace sellers worldwide as of December 2018, by country
Characteristic
January 2017
January 2018
July 2018
December 2018
US
58%
69%
69%
73%
Spain
49%
60%
60%
61%
Italy
47%
58%
56%
57%
Canada
38%
53%
57%
65%
Japan
41%
52%
50%
55%
France
41%
51%
53%
51%
Germany
33%
42%
41%
46%
UK
33%
39%
41%
45%
India
23%
35%
38%
47%
Australia
-
-
25%
33%
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Marketplace Pulse. (December 2, 2018). Fulfillment by Amazon (FBA) usage among top marketplace sellers worldwide as of December 2018, by country [Graph]. In Statista. Retrieved April 24, 2025, from https://www.statista.com/statistics/1020046/global-fba-usage-top-amazon-sellers/
Marketplace Pulse. "Fulfillment by Amazon (FBA) usage among top marketplace sellers worldwide as of December 2018, by country." Chart. December 2, 2018. Statista. Accessed April 24, 2025. https://www.statista.com/statistics/1020046/global-fba-usage-top-amazon-sellers/
Marketplace Pulse. (2018). Fulfillment by Amazon (FBA) usage among top marketplace sellers worldwide as of December 2018, by country. Statista. Statista Inc.. Accessed: April 24, 2025. https://www.statista.com/statistics/1020046/global-fba-usage-top-amazon-sellers/
Marketplace Pulse. "Fulfillment by Amazon (Fba) Usage among Top Marketplace Sellers Worldwide as of December 2018, by Country." Statista, Statista Inc., 2 Dec 2018, https://www.statista.com/statistics/1020046/global-fba-usage-top-amazon-sellers/
Marketplace Pulse, Fulfillment by Amazon (FBA) usage among top marketplace sellers worldwide as of December 2018, by country Statista, https://www.statista.com/statistics/1020046/global-fba-usage-top-amazon-sellers/ (last visited April 24, 2025)
Fulfillment by Amazon (FBA) usage among top marketplace sellers worldwide as of December 2018, by country [Graph], Marketplace Pulse, December 2, 2018. [Online]. Available: https://www.statista.com/statistics/1020046/global-fba-usage-top-amazon-sellers/
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