This statistic shows the share of pay TV versus Netflix subscribers in the United States as of October 2018. In 2018, Netflix usage overtook cable and satellite television for the first time, with 76 percent of survey respondents stating that they used Netflix compared to 67 percent of adults who said they used a traditional pay TV service.
Share of pay TV versus Netflix subscribers in the United States as of October 2018
among households with an annual income over 40 thousand U.S. dollars
Supplementary notes
The question was phrased by the source as follows: 'Which of the following TV/video services do you currently use, have used in the past, or never used?'
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PwC. (January 30, 2019). Share of pay TV versus Netflix subscribers in the United States as of October 2018 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1019929/pay-tv-netflix-subscriber-share-us/
PwC. "Share of pay TV versus Netflix subscribers in the United States as of October 2018." Chart. January 30, 2019. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1019929/pay-tv-netflix-subscriber-share-us/
PwC. (2019). Share of pay TV versus Netflix subscribers in the United States as of October 2018. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1019929/pay-tv-netflix-subscriber-share-us/
PwC. "Share of Pay Tv versus Netflix Subscribers in The United States as of October 2018." Statista, Statista Inc., 30 Jan 2019, https://www.statista.com/statistics/1019929/pay-tv-netflix-subscriber-share-us/
PwC, Share of pay TV versus Netflix subscribers in the United States as of October 2018 Statista, https://www.statista.com/statistics/1019929/pay-tv-netflix-subscriber-share-us/ (last visited December 30, 2024)
Share of pay TV versus Netflix subscribers in the United States as of October 2018 [Graph], PwC, January 30, 2019. [Online]. Available: https://www.statista.com/statistics/1019929/pay-tv-netflix-subscriber-share-us/
