Change in global trend of consumer trade-up 2018, by country
The statistic shows the change in trade up/trade down rate of consumers worldwide as of 2018, by country. As of September 2018, consumer trade up rate in India was 26 percent, while trade down rate fell to 10 percent.
Trading up is a situation where consumers purchase higher-priced products or more expensive brands of an item instead of less expensive products. Trading down is the reverse of this scenario.
Trading up is a situation where consumers purchase higher-priced products or more expensive brands of an item instead of less expensive products. Trading down is the reverse of this scenario.
