Sustainability consciousness when online shopping in Sweden 2019, by age and gender
product categories, grocery online shoppers ranked first when it comes to sustainability importance. Close to 60 percent of the respondents considered sustainability very important when shopping for groceries online.
As of 2019, 60 percent of women, aged 65 to 79 years reported to have always or very often made conscious choices when they shopped via the internet. In general, Swedish women of all ages seemed to be more conscious regarding sustainability when shopping online. Women between 18 and 29 years who always took sustainability into consideration when online shopping, were 40 percent. In contrast, the corresponding figure for men in that age group was 24 percent. Regarding