This statistic shows the results of a survey about Chinese true-luxury consumer opinion on luxury product special editions realized in collaboration with different brands or artists as of January 2019. During the survey period, around 46 percent of respondents in China approved luxury brand collaborations thinking they create cool, new different styles.
True-luxury consumer opinion on luxury product special editions realized in collaboration with different brands or artists in China as of January 2019
Survey question:
Thinking about special editions realized in collaboration with different brands/artists,
which of the following statements best apply to you?
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BCG. (April 17, 2019). True-luxury consumer opinion on luxury product special editions realized in collaboration with different brands or artists in China as of January 2019 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1018583/china-consumer-opinion-on-true-luxury-product-special-editions-in-collaboration-with-other-brands/
BCG. "True-luxury consumer opinion on luxury product special editions realized in collaboration with different brands or artists in China as of January 2019." Chart. April 17, 2019. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1018583/china-consumer-opinion-on-true-luxury-product-special-editions-in-collaboration-with-other-brands/
BCG. (2019). True-luxury consumer opinion on luxury product special editions realized in collaboration with different brands or artists in China as of January 2019. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1018583/china-consumer-opinion-on-true-luxury-product-special-editions-in-collaboration-with-other-brands/
BCG. "True-luxury Consumer Opinion on Luxury Product Special Editions Realized in Collaboration with Different Brands or Artists in China as of January 2019." Statista, Statista Inc., 17 Apr 2019, https://www.statista.com/statistics/1018583/china-consumer-opinion-on-true-luxury-product-special-editions-in-collaboration-with-other-brands/
BCG, True-luxury consumer opinion on luxury product special editions realized in collaboration with different brands or artists in China as of January 2019 Statista, https://www.statista.com/statistics/1018583/china-consumer-opinion-on-true-luxury-product-special-editions-in-collaboration-with-other-brands/ (last visited January 08, 2025)
True-luxury consumer opinion on luxury product special editions realized in collaboration with different brands or artists in China as of January 2019 [Graph], BCG, April 17, 2019. [Online]. Available: https://www.statista.com/statistics/1018583/china-consumer-opinion-on-true-luxury-product-special-editions-in-collaboration-with-other-brands/
