Online shopping frequency in Estonia 2023, by gender

Frequency of e-commerce purchases in the past three months in Estonia in 2023, by gender

Characteristic1-2 times3-5 times6-10 timesOver 10 times
Female 23.54% 35.85% 17.88% 22.74%
Male 27.45% 37.03% 15.84% 19.47%
Created with Highcharts 7.2.2Share of online shoppers23.54%23.54%27.45%27.45%35.85%35.85%37.03%37.03%17.88%17.88%15.84%15.84%22.74%22.74%19.47%19.47%1-2 times3-5 times6-10 timesOver 10 timesFemaleMale
0%25%50%75%100%125%
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Release date

June 2024

Region

Estonia

Survey time period

2023

Age group

16-74 years

Special properties

individuals who have made an online purchase in the past three months

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