Average click-through rate of marketing e-mails in Italy 2019-2020

Published by
Michele Majidi,
Jan 6, 2023
In Italy, between 2019 and 2020, the click-through rate of marketing e-mails of the B2C and B2B industries increased. Indeed, the former grew from 1.42 to 1.6 percent, whilst the latter from 1.27 to 1.49 percent.

Average click-through rate of marketing e-mails in Italy from 2019 to 2020

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Release date

2021

Region

Italy

Survey time period

2019 to 2020

Supplementary notes

Data is based on emails sent through MailUp platform.
Click-through rate is the share of e-mails where users clicked on all links.

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