In Italy, as of 2020, pharma was the B2B (business-to-business industry) that reported the highest share of opened newsletters clicked by users, that is 20.5 percent. It was followed by associations and political organizations, with 16.3 percent.
Click-to-open rate of newsletter in Italy in 2020, by B2B (business-to-business) industry
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Click-to-open rate of newsletter in Italy in 2020, by B2B (business-to-business) industry
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Data is based on emails sent through MailUp platform.
Click-to-open rate is the number of users that actually clicked on the mail out of the number who opened it.
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MailUp. (April 23, 2021). Click-to-open rate of newsletter in Italy in 2020, by B2B (business-to-business) industry [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/1018327/click-to-open-rate-of-newsletters-by-b2b-industry-in-italy/
MailUp. "Click-to-open rate of newsletter in Italy in 2020, by B2B (business-to-business) industry." Chart. April 23, 2021. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/1018327/click-to-open-rate-of-newsletters-by-b2b-industry-in-italy/
MailUp. (2021). Click-to-open rate of newsletter in Italy in 2020, by B2B (business-to-business) industry. Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/1018327/click-to-open-rate-of-newsletters-by-b2b-industry-in-italy/
MailUp. "Click-to-open Rate of Newsletter in Italy in 2020, by B2b (Business-to-business) Industry." Statista, Statista Inc., 23 Apr 2021, https://www.statista.com/statistics/1018327/click-to-open-rate-of-newsletters-by-b2b-industry-in-italy/
MailUp, Click-to-open rate of newsletter in Italy in 2020, by B2B (business-to-business) industry Statista, https://www.statista.com/statistics/1018327/click-to-open-rate-of-newsletters-by-b2b-industry-in-italy/ (last visited April 26, 2025)
Click-to-open rate of newsletter in Italy in 2020, by B2B (business-to-business) industry [Graph], MailUp, April 23, 2021. [Online]. Available: https://www.statista.com/statistics/1018327/click-to-open-rate-of-newsletters-by-b2b-industry-in-italy/
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