In Italy, in 2020, associations and political organizations was the B2C (business-to-consumer) industry that reported the highest rate of direct-email-marketing (DEM) mails that were clicked by users, namely, 27 percent. It was followed by large scale distribution, with 15.5 percent.
Click-to-open rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2C (business-to-consumer) industry
Data is based on emails sent through MailUp platform.
Click-to-open rate is the number of users that actually clicked on the mail out of the number who opened it.
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MailUp. (April 23, 2021). Click-to-open rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2C (business-to-consumer) industry [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1018308/click-to-open-rate-of-dem-e-mails-by-b2c-industry-in-italy/
MailUp. "Click-to-open rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2C (business-to-consumer) industry." Chart. April 23, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1018308/click-to-open-rate-of-dem-e-mails-by-b2c-industry-in-italy/
MailUp. (2021). Click-to-open rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2C (business-to-consumer) industry. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1018308/click-to-open-rate-of-dem-e-mails-by-b2c-industry-in-italy/
MailUp. "Click-to-open Rate of Direct E-mail Marketing (Dem) E-mails in Italy in 2020, by B2c (Business-to-consumer) Industry." Statista, Statista Inc., 23 Apr 2021, https://www.statista.com/statistics/1018308/click-to-open-rate-of-dem-e-mails-by-b2c-industry-in-italy/
MailUp, Click-to-open rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2C (business-to-consumer) industry Statista, https://www.statista.com/statistics/1018308/click-to-open-rate-of-dem-e-mails-by-b2c-industry-in-italy/ (last visited December 30, 2024)
Click-to-open rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2C (business-to-consumer) industry [Graph], MailUp, April 23, 2021. [Online]. Available: https://www.statista.com/statistics/1018308/click-to-open-rate-of-dem-e-mails-by-b2c-industry-in-italy/
