Net sales of Daniel Wellington 2013/2014-2021

Daniel Wellington generated net sales of approximately 1.11 billion Swedish kronor in 2021. Overall, the company’s net sales increased between 2013/2014 and 2017, peaking at almost 2.4 billion Swedish kronor that year. Founded in 2011 in Sweden, Daniel Wellington became a popular and internationally operating watch brand. The companymade annual losses of around 424 million Swedish kronor in 2021.

International trade

The value of watches and clocks imported into Sweden was highest in 2016, peaking at nearly 2.2 billion Swedish kronor. As of 2019, it amounted to almost 1.9 billion Swedish kronor. By comparison, in this year, the export value of watches and clocks from the country was nearly 1.1 billion Swedish kronor.

Comparison: Norway 

The import value of watches and clocks into Norway was in every year from 2009 to 2019 higher than its export value. According to preliminary figures for 2019, Sweden’s neighboring country imported a value of 807 million Norwegian kroner. The export value from Norway, however, was roughly 99 million Norwegian kroner in the same year.