In Italy, in 2020, technology, computer and electronics was the B2B (business-to-business) industry with the highest rate of DEM e-mails that were clicked by users, with 23.4 percent. Apparel and accessories followed, with a rate of 22.1 percent.
Click-to-open rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2B (business-to-business) industry
Data is based on emails sent through MailUp platform.
Click-to-open rate is the number of users that actually clicked on the mail out of the number who opened it.
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MailUp. (April 23, 2021). Click-to-open rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2B (business-to-business) industry [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/1018265/click-to-open-rate-of-dem-e-mails-by-b2b-industry-in-italy/
MailUp. "Click-to-open rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2B (business-to-business) industry." Chart. April 23, 2021. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/1018265/click-to-open-rate-of-dem-e-mails-by-b2b-industry-in-italy/
MailUp. (2021). Click-to-open rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2B (business-to-business) industry. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/1018265/click-to-open-rate-of-dem-e-mails-by-b2b-industry-in-italy/
MailUp. "Click-to-open Rate of Direct E-mail Marketing (Dem) E-mails in Italy in 2020, by B2b (Business-to-business) Industry." Statista, Statista Inc., 23 Apr 2021, https://www.statista.com/statistics/1018265/click-to-open-rate-of-dem-e-mails-by-b2b-industry-in-italy/
MailUp, Click-to-open rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2B (business-to-business) industry Statista, https://www.statista.com/statistics/1018265/click-to-open-rate-of-dem-e-mails-by-b2b-industry-in-italy/ (last visited December 03, 2024)
Click-to-open rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2B (business-to-business) industry [Graph], MailUp, April 23, 2021. [Online]. Available: https://www.statista.com/statistics/1018265/click-to-open-rate-of-dem-e-mails-by-b2b-industry-in-italy/
