In Italy, in 2020, technology, computer and electronics was the B2B (business-to-business) industry with the highest rate of DEM e-mails that were clicked by users, with 23.4 percent. Apparel and accessories followed, with a rate of 22.1 percent.
Click-to-open rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2B (business-to-business) industry
Adjust the presentation of the statistic and data points.
Share the statistic on social media channels or embed the statistic in your
website using "Embed Code", where available.
Cite this statistic and select one of the following formats: APA, Chicago, Harvard, MLA & Bluebook.
Print the statistic including description and metadata.
Chart type
Click-to-open rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2B (business-to-business) industry
Share this statistic
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Data is based on emails sent through MailUp platform.
Click-to-open rate is the number of users that actually clicked on the mail out of the number who opened it.
Learn more about how Statista can support your business.
MailUp. (April 23, 2021). Click-to-open rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2B (business-to-business) industry [Graph]. In Statista. Retrieved April 27, 2025, from https://www.statista.com/statistics/1018265/click-to-open-rate-of-dem-e-mails-by-b2b-industry-in-italy/
MailUp. "Click-to-open rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2B (business-to-business) industry." Chart. April 23, 2021. Statista. Accessed April 27, 2025. https://www.statista.com/statistics/1018265/click-to-open-rate-of-dem-e-mails-by-b2b-industry-in-italy/
MailUp. (2021). Click-to-open rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2B (business-to-business) industry. Statista. Statista Inc.. Accessed: April 27, 2025. https://www.statista.com/statistics/1018265/click-to-open-rate-of-dem-e-mails-by-b2b-industry-in-italy/
MailUp. "Click-to-open Rate of Direct E-mail Marketing (Dem) E-mails in Italy in 2020, by B2b (Business-to-business) Industry." Statista, Statista Inc., 23 Apr 2021, https://www.statista.com/statistics/1018265/click-to-open-rate-of-dem-e-mails-by-b2b-industry-in-italy/
MailUp, Click-to-open rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2B (business-to-business) industry Statista, https://www.statista.com/statistics/1018265/click-to-open-rate-of-dem-e-mails-by-b2b-industry-in-italy/ (last visited April 27, 2025)
Click-to-open rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2B (business-to-business) industry [Graph], MailUp, April 23, 2021. [Online]. Available: https://www.statista.com/statistics/1018265/click-to-open-rate-of-dem-e-mails-by-b2b-industry-in-italy/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
