Click-through rate of newsletters in Italy 2020, by B2C industry

Published by
Michele Majidi,
Jan 6, 2023
In Italy, in 2020, public institutions and manufacturing were the B2C (business-to-consumer) industries with the highest rate of direct e-mails where users clicked on all links. Their CTR (click-through rate) was 3.6 and 3.2 percent, respectively.

Click-through rate of newsletters in Italy in 2020, by B2C (business-to-consumer) industry

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Release date

2021

Region

Italy

Survey time period

2020

Supplementary notes

Data is based on e-mails sent through MailUp platform.
Click-through rate is the share of e-mails where users clicked on all links.

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