In Italy, as of 2020, gambling and games was the B2B (business-to-business) industry with the highest rate of direct e-mail marketing (DEM), which was 3.3 percent. On the contrary, insurance, finance and banking reported the lowest rate, with 0.5 percent.
Click-through rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2B (business-to-business) industry
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MailUp. (April 23, 2021). Click-through rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2B (business-to-business) industry [Graph]. In Statista. Retrieved November 19, 2024, from https://www.statista.com/statistics/1018167/click-through-rate-of-dem-e-mails-by-b2b-industry-in-italy/
MailUp. "Click-through rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2B (business-to-business) industry." Chart. April 23, 2021. Statista. Accessed November 19, 2024. https://www.statista.com/statistics/1018167/click-through-rate-of-dem-e-mails-by-b2b-industry-in-italy/
MailUp. (2021). Click-through rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2B (business-to-business) industry. Statista. Statista Inc.. Accessed: November 19, 2024. https://www.statista.com/statistics/1018167/click-through-rate-of-dem-e-mails-by-b2b-industry-in-italy/
MailUp. "Click-through Rate of Direct E-mail Marketing (Dem) E-mails in Italy in 2020, by B2b (Business-to-business) Industry." Statista, Statista Inc., 23 Apr 2021, https://www.statista.com/statistics/1018167/click-through-rate-of-dem-e-mails-by-b2b-industry-in-italy/
MailUp, Click-through rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2B (business-to-business) industry Statista, https://www.statista.com/statistics/1018167/click-through-rate-of-dem-e-mails-by-b2b-industry-in-italy/ (last visited November 19, 2024)
Click-through rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2B (business-to-business) industry [Graph], MailUp, April 23, 2021. [Online]. Available: https://www.statista.com/statistics/1018167/click-through-rate-of-dem-e-mails-by-b2b-industry-in-italy/
