Click-through rate of DEM e-mails in Italy 2020, by B2B industry

Published by
Michele Majidi,
Jan 6, 2023
In Italy, as of 2020, gambling and games was the B2B (business-to-business) industry with the highest rate of direct e-mail marketing (DEM), which was 3.3 percent. On the contrary, insurance, finance and banking reported the lowest rate, with 0.5 percent.

Click-through rate of direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2B (business-to-business) industry

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Release date

2021

Region

Italy

Survey time period

2020

Supplementary notes

Data is based on e-mails sent through MailUp platform.
Click-through rate is the share of e-mails where users clicked on all links

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