According to a survey conducted in India in 2023, around 29 percent of respondents considered K-dramas to be widely known among the general public in their country. This further extended to related goods, such as merchandising, being available.
Popularity of South Korean dramas in India as of November 2023
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Korean Foundation for International Cultural Exchange. (April 2, 2024). Popularity of South Korean dramas in India as of November 2023 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1017847/south-korea-korean-drama-popularity-india/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean dramas in India as of November 2023." Chart. April 2, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1017847/south-korea-korean-drama-popularity-india/
Korean Foundation for International Cultural Exchange. (2024). Popularity of South Korean dramas in India as of November 2023. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1017847/south-korea-korean-drama-popularity-india/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean Dramas in India as of November 2023." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1017847/south-korea-korean-drama-popularity-india/
Korean Foundation for International Cultural Exchange, Popularity of South Korean dramas in India as of November 2023 Statista, https://www.statista.com/statistics/1017847/south-korea-korean-drama-popularity-india/ (last visited December 22, 2024)
Popularity of South Korean dramas in India as of November 2023 [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1017847/south-korea-korean-drama-popularity-india/