According to a survey conducted in Malaysia in 2023, around 32 percent of respondents agreed that K-dramas were widely popular among the general public in their country. This further extended to related goods, such as merchandising, being easily available.
Popularity of South Korean dramas in Malaysia as of November 2023
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Korean Foundation for International Cultural Exchange. (April 2, 2024). Popularity of South Korean dramas in Malaysia as of November 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1017835/south-korea-korean-drama-popularity-malaysia/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean dramas in Malaysia as of November 2023." Chart. April 2, 2024. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1017835/south-korea-korean-drama-popularity-malaysia/
Korean Foundation for International Cultural Exchange. (2024). Popularity of South Korean dramas in Malaysia as of November 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1017835/south-korea-korean-drama-popularity-malaysia/
Korean Foundation for International Cultural Exchange. "Popularity of South Korean Dramas in Malaysia as of November 2023." Statista, Statista Inc., 2 Apr 2024, https://www.statista.com/statistics/1017835/south-korea-korean-drama-popularity-malaysia/
Korean Foundation for International Cultural Exchange, Popularity of South Korean dramas in Malaysia as of November 2023 Statista, https://www.statista.com/statistics/1017835/south-korea-korean-drama-popularity-malaysia/ (last visited December 21, 2024)
Popularity of South Korean dramas in Malaysia as of November 2023 [Graph], Korean Foundation for International Cultural Exchange, April 2, 2024. [Online]. Available: https://www.statista.com/statistics/1017835/south-korea-korean-drama-popularity-malaysia/