In 2022, approximately 3.6 billion Ukrainian hryvnia were spent on banner ads in Ukraine, 29 percent less than in the previous year. Furthermore, the spending on digital video nearly halved compared to 2021. The decline in all digital advertising segments was due to the impact of the Russian invasion of Ukraine. In 2023, all segments were expected to see an increase in expenditure compared to 2022.
Digital advertising expenditure in Ukraine from 2021 to 2023, by type of content
(in million Ukrainian hryvnia)
Characteristic
2021
2022*
2023**
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All-Ukrainian Advertising Coalition. (December 2, 2022). Digital advertising expenditure in Ukraine from 2021 to 2023, by type of content (in million Ukrainian hryvnia) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1017570/ukraine-digital-advertising-expenditure-by-source/
All-Ukrainian Advertising Coalition. "Digital advertising expenditure in Ukraine from 2021 to 2023, by type of content (in million Ukrainian hryvnia)." Chart. December 2, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1017570/ukraine-digital-advertising-expenditure-by-source/
All-Ukrainian Advertising Coalition. (2022). Digital advertising expenditure in Ukraine from 2021 to 2023, by type of content (in million Ukrainian hryvnia). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1017570/ukraine-digital-advertising-expenditure-by-source/
All-Ukrainian Advertising Coalition. "Digital Advertising Expenditure in Ukraine from 2021 to 2023, by Type of Content (in Million Ukrainian Hryvnia)." Statista, Statista Inc., 2 Dec 2022, https://www.statista.com/statistics/1017570/ukraine-digital-advertising-expenditure-by-source/
All-Ukrainian Advertising Coalition, Digital advertising expenditure in Ukraine from 2021 to 2023, by type of content (in million Ukrainian hryvnia) Statista, https://www.statista.com/statistics/1017570/ukraine-digital-advertising-expenditure-by-source/ (last visited July 22, 2024)
Digital advertising expenditure in Ukraine from 2021 to 2023, by type of content (in million Ukrainian hryvnia) [Graph], All-Ukrainian Advertising Coalition, December 2, 2022. [Online]. Available: https://www.statista.com/statistics/1017570/ukraine-digital-advertising-expenditure-by-source/