In 2020, there were around 200 million non-paying consumers in India's media and entertainment sector. This was expected to grow to 230 million free consumers by 2023. Bundled digital consumers of media were estimated to have the highest growth by 2023.
Number of non-paying consumers in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023
(in millions)
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EY, & FICCI. (March 26, 2021). Number of non-paying consumers in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1016710/india-non-paying-consumers-media-and-entertainment-sector/
EY, und FICCI. "Number of non-paying consumers in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions)." Chart. March 26, 2021. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1016710/india-non-paying-consumers-media-and-entertainment-sector/
EY, FICCI. (2021). Number of non-paying consumers in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1016710/india-non-paying-consumers-media-and-entertainment-sector/
EY, and FICCI. "Number of Non-paying Consumers in India's Media and Entertainment Sector from 2017 to 2020, with An Estimate for 2023 (in Millions)." Statista, Statista Inc., 26 Mar 2021, https://www.statista.com/statistics/1016710/india-non-paying-consumers-media-and-entertainment-sector/
EY & FICCI, Number of non-paying consumers in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions) Statista, https://www.statista.com/statistics/1016710/india-non-paying-consumers-media-and-entertainment-sector/ (last visited December 21, 2024)
Number of non-paying consumers in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions) [Graph], EY, & FICCI, March 26, 2021. [Online]. Available: https://www.statista.com/statistics/1016710/india-non-paying-consumers-media-and-entertainment-sector/
