There were around 270 million mass consumers in India's media and entertainment sector in 2020, indicating a steady drop in the previous two years. Indian media consumers were increasingly seen to be moving towards tactical digital and bundled digital media consumption rather than mass consumption.
Number of mass consumers in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023
(in millions)
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EY, & FICCI. (March 26, 2021). Number of mass consumers in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions) [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1016703/india-mass-consumers-media-and-entertainment-sector/
EY, und FICCI. "Number of mass consumers in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions)." Chart. March 26, 2021. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1016703/india-mass-consumers-media-and-entertainment-sector/
EY, FICCI. (2021). Number of mass consumers in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions). Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1016703/india-mass-consumers-media-and-entertainment-sector/
EY, and FICCI. "Number of Mass Consumers in India's Media and Entertainment Sector from 2017 to 2020, with An Estimate for 2023 (in Millions)." Statista, Statista Inc., 26 Mar 2021, https://www.statista.com/statistics/1016703/india-mass-consumers-media-and-entertainment-sector/
EY & FICCI, Number of mass consumers in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions) Statista, https://www.statista.com/statistics/1016703/india-mass-consumers-media-and-entertainment-sector/ (last visited December 23, 2024)
Number of mass consumers in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions) [Graph], EY, & FICCI, March 26, 2021. [Online]. Available: https://www.statista.com/statistics/1016703/india-mass-consumers-media-and-entertainment-sector/
