There were around 49 million tactical digital content users across India as of 2020, marking a big increase compared to the previous year's 34 million users. The number of users for tactical digital media was estimated to go up to 94 million users by 2023. Overall it was noted that these users consumed Pay TV and at least one paid OTT service in 2020.
Number of tactical digital content users in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023
(in millions)
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EY, & FICCI. (March 26, 2021). Number of tactical digital content users in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1016678/india-tactical-digital-content-users-media-and-entertainment-sector/
EY, und FICCI. "Number of tactical digital content users in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions)." Chart. March 26, 2021. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1016678/india-tactical-digital-content-users-media-and-entertainment-sector/
EY, FICCI. (2021). Number of tactical digital content users in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1016678/india-tactical-digital-content-users-media-and-entertainment-sector/
EY, and FICCI. "Number of Tactical Digital Content Users in India's Media and Entertainment Sector from 2017 to 2020, with An Estimate for 2023 (in Millions)." Statista, Statista Inc., 26 Mar 2021, https://www.statista.com/statistics/1016678/india-tactical-digital-content-users-media-and-entertainment-sector/
EY & FICCI, Number of tactical digital content users in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions) Statista, https://www.statista.com/statistics/1016678/india-tactical-digital-content-users-media-and-entertainment-sector/ (last visited November 21, 2024)
Number of tactical digital content users in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions) [Graph], EY, & FICCI, March 26, 2021. [Online]. Available: https://www.statista.com/statistics/1016678/india-tactical-digital-content-users-media-and-entertainment-sector/
