There were around 49 million tactical digital content users across India as of 2020, marking a big increase compared to the previous year's 34 million users. The number of users for tactical digital media was estimated to go up to 94 million users by 2023. Overall it was noted that these users consumed Pay TV and at least one paid OTT service in 2020.
Number of tactical digital content users in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023
(in millions)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
EY, & FICCI. (March 26, 2021). Number of tactical digital content users in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions) [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1016678/india-tactical-digital-content-users-media-and-entertainment-sector/
EY, und FICCI. "Number of tactical digital content users in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions)." Chart. March 26, 2021. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1016678/india-tactical-digital-content-users-media-and-entertainment-sector/
EY, FICCI. (2021). Number of tactical digital content users in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions). Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1016678/india-tactical-digital-content-users-media-and-entertainment-sector/
EY, and FICCI. "Number of Tactical Digital Content Users in India's Media and Entertainment Sector from 2017 to 2020, with An Estimate for 2023 (in Millions)." Statista, Statista Inc., 26 Mar 2021, https://www.statista.com/statistics/1016678/india-tactical-digital-content-users-media-and-entertainment-sector/
EY & FICCI, Number of tactical digital content users in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions) Statista, https://www.statista.com/statistics/1016678/india-tactical-digital-content-users-media-and-entertainment-sector/ (last visited December 30, 2024)
Number of tactical digital content users in India's media and entertainment sector from 2017 to 2020, with an estimate for 2023 (in millions) [Graph], EY, & FICCI, March 26, 2021. [Online]. Available: https://www.statista.com/statistics/1016678/india-tactical-digital-content-users-media-and-entertainment-sector/
