In 2020, the most used search channel in Spain to consult products and services before an online purchase was search engines, with almost eight out of ten Internet users surveyed expressing using it for this purpose. Retailer sites followed with approximately 64 percent, while nearly 47 percent said they went to an online marketplace for this purpose.
Leading information channels consulted before buying online in Spain in 2020
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Leading information channels consulted before buying online in Spain in 2020
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Observatorio Nacional de Tecnología y Sociedad (Spain). (November 16, 2021). Leading information channels consulted before buying online in Spain in 2020 [Graph]. In Statista. Retrieved April 26, 2025, from https://www.statista.com/statistics/1016126/information-channels-consulted-by-internet-users-before-buying-online-in-spain/
Observatorio Nacional de Tecnología y Sociedad (Spain). "Leading information channels consulted before buying online in Spain in 2020." Chart. November 16, 2021. Statista. Accessed April 26, 2025. https://www.statista.com/statistics/1016126/information-channels-consulted-by-internet-users-before-buying-online-in-spain/
Observatorio Nacional de Tecnología y Sociedad (Spain). (2021). Leading information channels consulted before buying online in Spain in 2020. Statista. Statista Inc.. Accessed: April 26, 2025. https://www.statista.com/statistics/1016126/information-channels-consulted-by-internet-users-before-buying-online-in-spain/
Observatorio Nacional de Tecnología y Sociedad (Spain). "Leading Information Channels Consulted before Buying Online in Spain in 2020." Statista, Statista Inc., 16 Nov 2021, https://www.statista.com/statistics/1016126/information-channels-consulted-by-internet-users-before-buying-online-in-spain/
Observatorio Nacional de Tecnología y Sociedad (Spain), Leading information channels consulted before buying online in Spain in 2020 Statista, https://www.statista.com/statistics/1016126/information-channels-consulted-by-internet-users-before-buying-online-in-spain/ (last visited April 26, 2025)
Leading information channels consulted before buying online in Spain in 2020 [Graph], Observatorio Nacional de Tecnología y Sociedad (Spain), November 16, 2021. [Online]. Available: https://www.statista.com/statistics/1016126/information-channels-consulted-by-internet-users-before-buying-online-in-spain/
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