E-commerce market size in Russia 2011-2027
In 2022, the e-commerce market size in Russia increased by nearly 40 percent year-over-year, reaching approximately six trillion Russian rubles. A steadily expanding market since 2010, Russian e-commerce experienced a particularly accelerated growth over the past years, and the coronavirus (COVID-19) pandemic is projected to contribute to its further growth. In 2027, the market was forecast to reach 15 trillion Russian rubles.
Russian e-commerce market consolidation
The principal underlying drivers of e-commerce development in the region were high internet penetration rates together with a strong customer social media presence, which gradually led to high online shopping disposition in the society. Consequently, the e-commerce penetration rate across Russia was reported at over 52 percent in 2021.
Global outlook
From a global standpoint, retail e-commerce revenue was to reach 5.7 trillion U.S. dollars in 2023, with China being one of the front-runners. Furthermore, retail e-commerce sales value in the United States was reported at around one trillion U.S. dollars in 2022.