The statistic displays the results of a survey of key performance indicators used in marketing campaigns in Belgium in 2018, by type. The survey results show that as of 2018, the majority of communications experts in Belgium focused on brand awareness during their most recent campaign. Roughly 60 percent of respondents indicated that they relied on brand awareness, whereas market share was one of the least used KPIs in the same year.
Thinking back to the last campaign you ran for your brand, which KPIs were used?*
Characteristic
Share of respondents
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communications experts in advertising and creative agencies
Method of interview
Online interview
Supplementary notes
*The question was phrased by the source as follows: “Als u terugdenkt aan de laatste campagne die u heeft gedaan voor het merk waarvoor u werkt. Welke KPIs werden gehanteerd?” (English: "Thinking back to the last campaign you ran for your brand, which KPIs were used?")
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Effie Belgium. (March 1, 2019). Thinking back to the last campaign you ran for your brand, which KPIs were used?* [Graph]. In Statista. Retrieved July 19, 2024, from https://www.statista.com/statistics/1015814/kpis-used-in-marketing-campaings-in-belgium-by-type/
Effie Belgium. "Thinking back to the last campaign you ran for your brand, which KPIs were used?*." Chart. March 1, 2019. Statista. Accessed July 19, 2024. https://www.statista.com/statistics/1015814/kpis-used-in-marketing-campaings-in-belgium-by-type/
Effie Belgium. (2019). Thinking back to the last campaign you ran for your brand, which KPIs were used?*. Statista. Statista Inc.. Accessed: July 19, 2024. https://www.statista.com/statistics/1015814/kpis-used-in-marketing-campaings-in-belgium-by-type/
Effie Belgium. "Thinking Back to The Last Campaign You Ran for Your Brand, Which Kpis Were Used?*." Statista, Statista Inc., 1 Mar 2019, https://www.statista.com/statistics/1015814/kpis-used-in-marketing-campaings-in-belgium-by-type/
Effie Belgium, Thinking back to the last campaign you ran for your brand, which KPIs were used?* Statista, https://www.statista.com/statistics/1015814/kpis-used-in-marketing-campaings-in-belgium-by-type/ (last visited July 19, 2024)
Thinking back to the last campaign you ran for your brand, which KPIs were used?* [Graph], Effie Belgium, March 1, 2019. [Online]. Available: https://www.statista.com/statistics/1015814/kpis-used-in-marketing-campaings-in-belgium-by-type/
