Main decision makers when buying toys in China 2018

Published by
Xin Ou,
Feb 23, 2024
This statistic shows the results of a survey about parents' and children's decision-making power when purchasing toys in China as of the end of 2018. During the survey period, around 49 percent of the surveyed Chinese parents said they were the decision makers for toy purchases.

Main decision makers for toy purchases in China as of December 2018

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Source

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Release date

May 2019

Region

China

Survey time period

October to December 2018

Number of respondents

2,000 parents

Age group

20-50 years

Special properties

in 16 cities

Method of interview

Online survey

Supplementary notes

Percentages may not total 100 due to rounding.

Profile of the survey respondent: a parent aged 20 to 50 years, the main toy buyer or toy purchase decision maker in the family; from a household with a minimum of 15,000 yuan monthly income; spent over 500 yuan to buy toys for children in the past six months. In families with more than one child, the youngest child was taken as a subject.
Among 2,000 respondents, 1,000 parents with sons and 1,000 parents with daughters were surveyed.

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