This statistic shows the results of a survey about parents' and children's decision-making power when purchasing toys in China as of the end of 2018. During the survey period, around 49 percent of the surveyed Chinese parents said they were the decision makers for toy purchases.
Main decision makers for toy purchases in China as of December 2018
Profile of the survey respondent: a parent aged 20 to 50 years, the main toy buyer or toy purchase decision maker in the family; from a household with a minimum of 15,000 yuan monthly income; spent over 500 yuan to buy toys for children in the past six months. In families with more than one child, the youngest child was taken as a subject.
Among 2,000 respondents, 1,000 parents with sons and 1,000 parents with daughters were surveyed.
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HKTDC. (May 3, 2019). Main decision makers for toy purchases in China as of December 2018 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1015784/china-main-decision-makers-when-purchasing-toys/
HKTDC. "Main decision makers for toy purchases in China as of December 2018." Chart. May 3, 2019. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1015784/china-main-decision-makers-when-purchasing-toys/
HKTDC. (2019). Main decision makers for toy purchases in China as of December 2018. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1015784/china-main-decision-makers-when-purchasing-toys/
HKTDC. "Main Decision Makers for Toy Purchases in China as of December 2018." Statista, Statista Inc., 3 May 2019, https://www.statista.com/statistics/1015784/china-main-decision-makers-when-purchasing-toys/
HKTDC, Main decision makers for toy purchases in China as of December 2018 Statista, https://www.statista.com/statistics/1015784/china-main-decision-makers-when-purchasing-toys/ (last visited December 31, 2024)
Main decision makers for toy purchases in China as of December 2018 [Graph], HKTDC, May 3, 2019. [Online]. Available: https://www.statista.com/statistics/1015784/china-main-decision-makers-when-purchasing-toys/
