The statistic displays the results of a survey of the share of communications experts in advertising and creative agencies who measure the impact of touchpoint marketing on their brand in Belgium in 2018. The survey results show that as of 2018, a sizable share of communications experts surveyed did not constantly measure the impact of touchpoints on their brand. Just over 40 percent of respondents indicated that they did not measure the effects of touchpoints, however, approximately 60 percent of respondents indicated that they did so.
To what extent do you agree with the following statement:"We constantly measure the impact of various touchpoints on our brand"?
Characteristic
Share of respondents
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communications experts in advertising and creative agencies
Method of interview
Online interview
Supplementary notes
*The question was phrased by the source as follows: "In welke maten gaat u akkoord met de onderstaande uitspraken."We meten consistent de impact van de verschillende touchpoints voor ons merk"?" (English: "To what extent do you agree with the following statement:"We constantly measure the impact of various touchpoints on our brand"?")
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Effie Belgium. (March 1, 2019). To what extent do you agree with the following statement:"We constantly measure the impact of various touchpoints on our brand"? [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1015757/share-of-communications-experts-measuring-impact-of-touchpoint-marketing-belgium/
Effie Belgium. "To what extent do you agree with the following statement:"We constantly measure the impact of various touchpoints on our brand"?." Chart. March 1, 2019. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1015757/share-of-communications-experts-measuring-impact-of-touchpoint-marketing-belgium/
Effie Belgium. (2019). To what extent do you agree with the following statement:"We constantly measure the impact of various touchpoints on our brand"?. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1015757/share-of-communications-experts-measuring-impact-of-touchpoint-marketing-belgium/
Effie Belgium. "To What Extent Do You Agree with The following Statement:"We Constantly Measure The Impact of Various Touchpoints on Our Brand"?." Statista, Statista Inc., 1 Mar 2019, https://www.statista.com/statistics/1015757/share-of-communications-experts-measuring-impact-of-touchpoint-marketing-belgium/
Effie Belgium, To what extent do you agree with the following statement:"We constantly measure the impact of various touchpoints on our brand"? Statista, https://www.statista.com/statistics/1015757/share-of-communications-experts-measuring-impact-of-touchpoint-marketing-belgium/ (last visited July 22, 2024)
To what extent do you agree with the following statement:"We constantly measure the impact of various touchpoints on our brand"? [Graph], Effie Belgium, March 1, 2019. [Online]. Available: https://www.statista.com/statistics/1015757/share-of-communications-experts-measuring-impact-of-touchpoint-marketing-belgium/
