Italy: opinion on growing liquor market 2019

In your opinion, which are the sweet and bitter liquors whose consumption will increase in the next 2-3 years?

CharacteristicShare of respondents
Traditional Italian 38%
Products containing specific herbs, spices, roots, fruits 15%
Organic 12%
Small packages 7%
From a specific territory 7%
Mixed in cocktails 6%
Limited edition (collaboration with mode sector, influencer) 5%
Mixed with particular ingredients 5%
Packaging/Innovative design 3%
From abroad 1%
Other 1%
Created with Highcharts 7.2.2Share of respondents38%38%15%15%12%12%7%7%7%7%6%6%5%5%5%5%3%3%1%1%1%1%Traditional ItalianProducts containing specific herbs, spices, roots, fruitsOrganicSmall packagesFrom a specific territoryMixed in cocktailsLimited edition (collaboration with mode sector, influencer)Mixed with particular ingredientsPackaging/Innovative designFrom abroadOther
0%2.5%5%7.5%10%12.5%15%17.5%20%22.5%25%27.5%30%32.5%35%37.5%40%42.5%
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Sources

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Release date

May 2019

Region

Italy

Survey time period

2019

Number of respondents

800 respondents

Age group

18-73 years

Method of interview

Questionnaire

Supplementary notes

The survey has been conducted with CAWI methodology.
* Respondents consumed liquors at least once in the last 12 months.
This question was phrased by the source as follows: "In generale, quali sono secondo Lei gli AMARI/LIQUORI DOLCI che cresceranno di più in Italia nei prossimi 2-3 anni?".

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