Opening rate of DEM e-mails in Italy 2020, by B2B industry

Published by
Michele Majidi,
Jan 6, 2023
In Italy, as of 2020, gambling and games was the B2B (business-to-business) industry with the highest rate of direct emails that were opened by users, which amounted to 41.8 percent. Utilities and services followed with an opening rate of 33.8 percent.

Share of opened direct e-mail marketing (DEM) e-mails in Italy in 2020, by B2B (business-to-business) industry

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Release date

2021

Region

Italy

Survey time period

2020

Supplementary notes

Data is based on e-mails sent through MailUp platform.

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