Opening rate of newsletters in Italy 2020, by B2B industry

Published by
Michele Majidi,
Jan 6, 2023
In Italy, in 2020, the hobby B2B (business-to-business) industry reported the highest rate of newsletter that were opened by users, which amounted to 28.1 percent. The food sector and associations and political organizations followed, with operating rates of respectively 27.7 and 27.5 percent.

Share of opened newsletters in Italy in 2020, by B2B (business-to-business) industry

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Release date

2021

Region

Italy

Survey time period

2020

Supplementary notes

Data is based on e-mails sent through MailUp platform.

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