According to a survey held in February 2020, the share of current vMVPD users who switched directly from a traditional pay TV service in the United States amounted to 44 percent, marking a slight increase from the previous year. Additionally, 26 percent of respondents also had a traditional service as well as using a vMVPD like Sling TV, YouTube TV or Hulu with live TV, also up slightly from the year before. The percentage of respondents without a subscription to any type of pay TV service dropped from 15 percent in 2019 to 12 percent in 2020.
Share of current vMVPD users who switched directly from a traditional pay TV service in the United States in 2019 and 2020
vMVPD is an abbreviation for Virtual Multichannel Video Programming Distributor, and includes services such as Sling TV, DIRECTV NOW, Hulu with Live TV, YouTube TV and Playstation Vue.
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Leichtman Research Group. (April 3, 2020). Share of current vMVPD users who switched directly from a traditional pay TV service in the United States in 2019 and 2020 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1015069/vmvpd-users-switching-from-traditional-pay-tv-us/
Leichtman Research Group. "Share of current vMVPD users who switched directly from a traditional pay TV service in the United States in 2019 and 2020." Chart. April 3, 2020. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1015069/vmvpd-users-switching-from-traditional-pay-tv-us/
Leichtman Research Group. (2020). Share of current vMVPD users who switched directly from a traditional pay TV service in the United States in 2019 and 2020. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1015069/vmvpd-users-switching-from-traditional-pay-tv-us/
Leichtman Research Group. "Share of Current Vmvpd Users Who Switched Directly from a Traditional Pay Tv Service in The United States in 2019 and 2020." Statista, Statista Inc., 3 Apr 2020, https://www.statista.com/statistics/1015069/vmvpd-users-switching-from-traditional-pay-tv-us/
Leichtman Research Group, Share of current vMVPD users who switched directly from a traditional pay TV service in the United States in 2019 and 2020 Statista, https://www.statista.com/statistics/1015069/vmvpd-users-switching-from-traditional-pay-tv-us/ (last visited January 09, 2025)
Share of current vMVPD users who switched directly from a traditional pay TV service in the United States in 2019 and 2020 [Graph], Leichtman Research Group, April 3, 2020. [Online]. Available: https://www.statista.com/statistics/1015069/vmvpd-users-switching-from-traditional-pay-tv-us/