According to a survey held in February 2020, the share of current vMVPD users who switched directly from a traditional pay TV service in the United States amounted to 44 percent, marking a slight increase from the previous year. Additionally, 26 percent of respondents also had a traditional service as well as using a vMVPD like Sling TV, YouTube TV or Hulu with live TV, also up slightly from the year before. The percentage of respondents without a subscription to any type of pay TV service dropped from 15 percent in 2019 to 12 percent in 2020.
Share of current vMVPD users who switched directly from a traditional pay TV service in the United States in 2019 and 2020
Characteristic
2019
2020
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vMVPD is an abbreviation for Virtual Multichannel Video Programming Distributor, and includes services such as Sling TV, DIRECTV NOW, Hulu with Live TV, YouTube TV and Playstation Vue.
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Leichtman Research Group. (April 3, 2020). Share of current vMVPD users who switched directly from a traditional pay TV service in the United States in 2019 and 2020 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1015069/vmvpd-users-switching-from-traditional-pay-tv-us/
Leichtman Research Group. "Share of current vMVPD users who switched directly from a traditional pay TV service in the United States in 2019 and 2020." Chart. April 3, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1015069/vmvpd-users-switching-from-traditional-pay-tv-us/
Leichtman Research Group. (2020). Share of current vMVPD users who switched directly from a traditional pay TV service in the United States in 2019 and 2020. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1015069/vmvpd-users-switching-from-traditional-pay-tv-us/
Leichtman Research Group. "Share of Current Vmvpd Users Who Switched Directly from a Traditional Pay Tv Service in The United States in 2019 and 2020." Statista, Statista Inc., 3 Apr 2020, https://www.statista.com/statistics/1015069/vmvpd-users-switching-from-traditional-pay-tv-us/
Leichtman Research Group, Share of current vMVPD users who switched directly from a traditional pay TV service in the United States in 2019 and 2020 Statista, https://www.statista.com/statistics/1015069/vmvpd-users-switching-from-traditional-pay-tv-us/ (last visited August 25, 2024)
Share of current vMVPD users who switched directly from a traditional pay TV service in the United States in 2019 and 2020 [Graph], Leichtman Research Group, April 3, 2020. [Online]. Available: https://www.statista.com/statistics/1015069/vmvpd-users-switching-from-traditional-pay-tv-us/