Most chosen FMCG brands in rural areas Vietnam 2022, by penetration rate

Published by
Minh-Ngoc Nguyen,
Jul 3, 2024
In 2022, P/S was the most chosen FMCG brand in rural areas in Vietnam, having a penetration rate of 80.5 percent, followed by Nam Ngu with a penetration rate of almost 78.6 percent. P/S is a Unilever brand that specializes in dental care products.

Most chosen FMCG brands in Vietnam's rural areas in 2022, by penetration rate

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Release date

June 2023

Region

Vietnam

Survey time period

2022

Supplementary notes

Penetration rate refers to the percentage of households that have bought a product from a certain brand at least once.

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Overview

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Key indicators

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E-commerce

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Food and beverages

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Dairy

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Personal care

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Leading FMCG companies

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Consumer behavior

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