In a survey conducted in Australia in October 2022 about the key influencing factors for consumers when buying shampoo, around 41 percent of respondents said that the biggest influence was the products' effectiveness. The texture, consistency, and value for money of the shampoo were also highly important among those surveyed.
Breakdown of influencing factors for consumers when buying shampoo in Australia as at October 2022
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Canstar Blue. (October 1, 2022). Breakdown of influencing factors for consumers when buying shampoo in Australia as at October 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1014418/australia-influencing-factors-consumers-buying-shampoo/
Canstar Blue. "Breakdown of influencing factors for consumers when buying shampoo in Australia as at October 2022." Chart. October 1, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1014418/australia-influencing-factors-consumers-buying-shampoo/
Canstar Blue. (2022). Breakdown of influencing factors for consumers when buying shampoo in Australia as at October 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1014418/australia-influencing-factors-consumers-buying-shampoo/
Canstar Blue. "Breakdown of Influencing Factors for Consumers When Buying Shampoo in Australia as at October 2022." Statista, Statista Inc., 1 Oct 2022, https://www.statista.com/statistics/1014418/australia-influencing-factors-consumers-buying-shampoo/
Canstar Blue, Breakdown of influencing factors for consumers when buying shampoo in Australia as at October 2022 Statista, https://www.statista.com/statistics/1014418/australia-influencing-factors-consumers-buying-shampoo/ (last visited December 23, 2024)
Breakdown of influencing factors for consumers when buying shampoo in Australia as at October 2022 [Graph], Canstar Blue, October 1, 2022. [Online]. Available: https://www.statista.com/statistics/1014418/australia-influencing-factors-consumers-buying-shampoo/
