Influencing factors for shampoo buyers Australia 2022

Published by Statista Research Department, Nov 27, 2023
In a survey conducted in Australia in October 2022 about the key influencing factors for consumers when buying shampoo, around 41 percent of respondents said that the biggest influence was the products' effectiveness. The texture, consistency, and value for money of the shampoo were also highly important among those surveyed.

Breakdown of influencing factors for consumers when buying shampoo in Australia as at October 2022

CharacteristicShare of respondents
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Showing entries 1 to 5 (5 entries in total)
Statistic: Breakdown of influencing factors for consumers when buying shampoo in Australia as at October 2022

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Release date

October 2022

Region

Australia

Survey time period

October 2022

Number of respondents

2,149 respondents

Special properties

respondents were surveyed on the shampoo brand(s) they’ve purchased and used in the last six months

Method of interview

Online panel

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