Digital decluttering actions of U.S. online users 2019

Share of online users in the United States who have taken steps to declutter their online presence in the last year as of February 2019

CharacteristicShare of respondents
Deleted or reduced time on social media apps 52%
Turn phone on silent at night 47%
Unsubscribe from mailings 47%
Shift to watching and/or reading higher quality content 25%
Organize e-mail and embrace inbox zero 24%
Watch less YouTube or user-generated content 24%
Allocate time for browsing online 23%
Consolidate e-mail accounts 23%
Shift from free video content to subscription services 19%
Use private / stealth mode while browsing 17%
Use smart speaker / AI assistant in lieu of phone / desktop 13%
Created with Highcharts 7.2.2Share of respondents52%52%47%47%47%47%25%25%24%24%24%24%23%23%23%23%19%19%17%17%13%13%Deleted or reduced time on social media appsTurn phone on silent at nightUnsubscribe from mailingsShift to watching and/or reading higher quality contentOrganize e-mail and embrace inbox zeroWatch less YouTube or user-generated contentAllocate time for browsing onlineConsolidate e-mail accountsShift from free video content to subscription servicesUse private / stealth mode while browsingUse smart speaker / AI assistant in lieu of phone / desktop
0%5%10%15%20%25%30%35%40%45%50%55%60%
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Release date

March 2019

Region

United States

Survey time period

February 19th to 26th, 2019

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

digital device owners

Supplementary notes

Original question: What actions have to taken to "de-clutter" your online presence?

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