This statistic shows the results of a 2017 survey among members of the so-called Generation Z, the generation born in the mid-Nineties. The respondents were asked if they feel a strong connection or loyalty to brands. During the survey, 46 percent of the group aged 19 to 21 years said they have a strong connection or loyalty to a brand.
Share of Generation Z members who say they have a strong connection or loyalty to a brand as of 2017, by age group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
IBM Institute for Business Value. (July 31, 2017). Share of Generation Z members who say they have a strong connection or loyalty to a brand as of 2017, by age group [Graph]. In Statista. Retrieved December 26, 2024, from https://www.statista.com/statistics/1013397/generation-z-brand-loyalty-or-connection-to-brands/
IBM Institute for Business Value. "Share of Generation Z members who say they have a strong connection or loyalty to a brand as of 2017, by age group." Chart. July 31, 2017. Statista. Accessed December 26, 2024. https://www.statista.com/statistics/1013397/generation-z-brand-loyalty-or-connection-to-brands/
IBM Institute for Business Value. (2017). Share of Generation Z members who say they have a strong connection or loyalty to a brand as of 2017, by age group. Statista. Statista Inc.. Accessed: December 26, 2024. https://www.statista.com/statistics/1013397/generation-z-brand-loyalty-or-connection-to-brands/
IBM Institute for Business Value. "Share of Generation Z Members Who Say They Have a Strong Connection or Loyalty to a Brand as of 2017, by Age Group." Statista, Statista Inc., 31 Jul 2017, https://www.statista.com/statistics/1013397/generation-z-brand-loyalty-or-connection-to-brands/
IBM Institute for Business Value, Share of Generation Z members who say they have a strong connection or loyalty to a brand as of 2017, by age group Statista, https://www.statista.com/statistics/1013397/generation-z-brand-loyalty-or-connection-to-brands/ (last visited December 26, 2024)
Share of Generation Z members who say they have a strong connection or loyalty to a brand as of 2017, by age group [Graph], IBM Institute for Business Value, July 31, 2017. [Online]. Available: https://www.statista.com/statistics/1013397/generation-z-brand-loyalty-or-connection-to-brands/
