This statistic shows the results of a 2017 survey among members of the so-called Generation Z, the generation born in the mid-Nineties. The respondents were asked if they feel a strong connection or loyalty to brands. During the survey, 46 percent of the group aged 19 to 21 years said they have a strong connection or loyalty to a brand.
Share of Generation Z members who say they have a strong connection or loyalty to a brand as of 2017, by age group
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IBM Institute for Business Value. (July 31, 2017). Share of Generation Z members who say they have a strong connection or loyalty to a brand as of 2017, by age group [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1013397/generation-z-brand-loyalty-or-connection-to-brands/
IBM Institute for Business Value. "Share of Generation Z members who say they have a strong connection or loyalty to a brand as of 2017, by age group." Chart. July 31, 2017. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1013397/generation-z-brand-loyalty-or-connection-to-brands/
IBM Institute for Business Value. (2017). Share of Generation Z members who say they have a strong connection or loyalty to a brand as of 2017, by age group. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1013397/generation-z-brand-loyalty-or-connection-to-brands/
IBM Institute for Business Value. "Share of Generation Z Members Who Say They Have a Strong Connection or Loyalty to a Brand as of 2017, by Age Group." Statista, Statista Inc., 31 Jul 2017, https://www.statista.com/statistics/1013397/generation-z-brand-loyalty-or-connection-to-brands/
IBM Institute for Business Value, Share of Generation Z members who say they have a strong connection or loyalty to a brand as of 2017, by age group Statista, https://www.statista.com/statistics/1013397/generation-z-brand-loyalty-or-connection-to-brands/ (last visited November 23, 2024)
Share of Generation Z members who say they have a strong connection or loyalty to a brand as of 2017, by age group [Graph], IBM Institute for Business Value, July 31, 2017. [Online]. Available: https://www.statista.com/statistics/1013397/generation-z-brand-loyalty-or-connection-to-brands/
