This statistics displays the leading factors influencing a consumers' purchase decision at retail events and experiences in the United States and Canada in 2018. In 2018, some 47 percent of survey respondents stated that sampling, using or seeing a demonstration of the product had the biggest impact on their purchase decision.
Leading factors influencing purchase decision at retail events and experiences in the United States and Canada in 2018
*The consumer respondents are split 50%/50% by gender. The consumers are also evenly split between being based in the U.S. and Canada. The age ranges are in thirds: 18 to 24 years old (33% of the respondents); 25 to 34 (33%), and 35 to 54 (33%).
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Event Marketer. (July 1, 2018). Leading factors influencing purchase decision at retail events and experiences in the United States and Canada in 2018 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1013369/leading-factors-influencing-purchase-decision-at-retail-events-and-experiences-us-can/
Event Marketer. "Leading factors influencing purchase decision at retail events and experiences in the United States and Canada in 2018." Chart. July 1, 2018. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1013369/leading-factors-influencing-purchase-decision-at-retail-events-and-experiences-us-can/
Event Marketer. (2018). Leading factors influencing purchase decision at retail events and experiences in the United States and Canada in 2018. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1013369/leading-factors-influencing-purchase-decision-at-retail-events-and-experiences-us-can/
Event Marketer. "Leading Factors Influencing Purchase Decision at Retail Events and Experiences in The United States and Canada in 2018." Statista, Statista Inc., 1 Jul 2018, https://www.statista.com/statistics/1013369/leading-factors-influencing-purchase-decision-at-retail-events-and-experiences-us-can/
Event Marketer, Leading factors influencing purchase decision at retail events and experiences in the United States and Canada in 2018 Statista, https://www.statista.com/statistics/1013369/leading-factors-influencing-purchase-decision-at-retail-events-and-experiences-us-can/ (last visited December 31, 2024)
Leading factors influencing purchase decision at retail events and experiences in the United States and Canada in 2018 [Graph], Event Marketer, July 1, 2018. [Online]. Available: https://www.statista.com/statistics/1013369/leading-factors-influencing-purchase-decision-at-retail-events-and-experiences-us-can/
